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Archive for the ‘Advertising Design’ Category

Shocking! – Oliviero Toscani

In Advertising Design, Photography on January 12, 2009 at 7:10 pm

Oliviero Toscani is an Italian photographer and co founder of Colour magazine, born in 1942. He is known for his controversial advertising campaing for Benetton from 1982 – 2000. Here are some of his worldwide discussed photographes:

Oliviero Toscani

Oliviero Toscani

Creative Advertising

In Advertising Design, Books and Magazines on January 11, 2009 at 1:02 pm

‘Kribbeln im Kopf’ or Creative Advertising is a book about the success of Advertising campaign. By asking the question what makes an advertisement hard-hitting and memorable the author Mario Pricken unravels the creative processes behind some of the most original and effective campaigns of recent years. 

The book showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. 

Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements like the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour.

Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, art directors, and anyone looking to sharpen their creative edge.

BMW Ads

In Advertising Design, Graphic Design, Typography on December 7, 2008 at 1:31 pm

BMW Country

BMW ads. The complete environment has been made out of words describing the things. The slogan of the campaign: “You can describe anything. Except driving pleasure.”